Every Babsie & Co. collection starts the same way — not with a spreadsheet, but with a feeling. A song. A color. A memory of the way someone walked into a room and owned it without saying a word.
That feeling is always rooted in the 1970s. And here's how we bring it to life.
The Music Comes First
Before a single sketch is drawn, we press play. Roberta Flack. Marvin Gaye. Minnie Riperton. Earth, Wind & Fire. The music of the 70s had a warmth and a confidence that we chase in every collection — for her and for him. It's soulful without trying too hard. Effortless without being careless.
If a piece doesn't feel like it belongs in that playlist, it doesn't make the cut.
The Colors Tell the Story
Our palettes are pulled straight from the decade — terracotta, burnt sienna, warm cream, deep olive, rich chocolate brown. These are colors that work on every skin tone, that photograph beautifully, and that feel timeless rather than trendy.
We ask ourselves: would Barbara wear this? Would the men in her world wear this? If the answer is yes, we move forward.
The Silhouettes Are Everything
The 70s understood the body. Relaxed fits that still had shape. Wide legs that moved with intention. Draped fabrics that felt luxurious without being fussy.
For her: we lean into high-waisted cuts, flowing silhouettes, and pieces that feel powerful and feminine at once.
For him: straight-leg fits, relaxed shoulders, and clean lines that nod to the era without feeling like a costume.
The Textures Ground It
Jersey. Soft cotton blends. We choose fabrics that feel as good as they look — because style should never be uncomfortable. Every texture is chosen to complement the palette and hold the silhouette through a full day of living.
Building With Purpose
When all of these elements come together — the music, the colors, the silhouettes, the textures — a collection emerges that feels cohesive, intentional, and deeply rooted in who we are as a brand.
That's the Babsie & Co. process. Not trend-chasing. Legacy-building.
Explore the latest collection and find your 70s moment.